SEO & Search Marketing
A comprehensive website promotion strategy for 2026. Technical SEO and content.
Level
Intermediate
Lessons
43
Certificate
Included
Curriculum
A step-by-step path from basics to a professional portfolio. Complete lessons and track progress.
Foundation: How Search Engines Work
Deep understanding of crawling, indexing, and ranking algorithms of Google and Yandex in the AI era.
Semantics and Psychology of Search
Deep work with queries: from understanding the user's hidden motives to designing the perfect website structure.
Technical Foundation of a Website
Deep optimization: from loading speed via Core Web Vitals to SPA architecture and microdata.
Content Strategy and E-E-A-T
Creating expert content trusted by people and Google algorithms. A deep dive into trust factors.
Authority and Link Building
The art of building a link profile. From the fundamental laws of PageRank to modern Outreach and PBN strategies.
Analytics and Business Metrics
Learn to measure the real success of SEO through data. From setting up Google Search Console to analyzing server logs and calculating ROI.
The Future: AI and GEO-Optimization
The New Era: How to survive and grow in a world where search engines are becoming AI assistants. A detailed breakdown of SGE and GEO.
Local SEO: Ranking on Maps
A deep dive into local ranking. How to dominate Google Maps and attract clients from your neighborhood.
Video SEO and Social Search
Optimization for YouTube, TikTok, and new search habits. How to use video to capture the TOP in 2024.
SEO Management and Career
Path from technical executor to strategic leader. Managing processes, team, and business expectations.