SEM & PPC Advertising
Master paid search: from Google Ads and Quality Score to remarketing and Performance Max.
Level
Intermediate
Lessons
15
Certificate
Included
Curriculum
A step-by-step path from basics to a professional portfolio. Complete lessons and track progress.
PPC Fundamentals: How Google Ads Auction Works
Deep understanding of paid search mechanisms. From auction and Quality Score to bidding strategy and ROI mathematics.
Campaign Types and Strategies
From Search to Display and Shopping. Choosing the right campaign type for your business goal and account architecture.
Optimization and Analytics
How to turn data into profit. From A/B testing ads to deep sales funnel analysis.
Retargeting and Remarketing
The art of returning lost customers. From creating audiences to dynamic remarketing and cross-channel strategies.
Video and Performance Max
The future of PPC: from YouTube Ads to automated Performance Max campaigns. How to use AI for scaling.