Learning Plan
A step-by-step path from basics to a professional portfolio. Complete lessons and track progress.
1
PPC Fundamentals: How Google Ads Auction Works
Deep understanding of paid search mechanisms. From auction and Quality Score to bidding strategy and ROI mathematics.
2
Campaign Types and Strategies
From Search to Display and Shopping. Choosing the right campaign type for your business goal and account architecture.
3
Optimization and Analytics
How to turn data into profit. From A/B testing ads to deep sales funnel analysis.
4
Retargeting and Remarketing
The art of returning lost customers. From creating audiences to dynamic remarketing and cross-channel strategies.
5
Video and Performance Max
The future of PPC: from YouTube Ads to automated Performance Max campaigns. How to use AI for scaling.
To be continued
We are constantly updating the program. Stay tuned for new modules and topics.