Quality Score: Why One Pays $0.50 and Another $5.00 for the Same Query?
Quality Score (QS) is Google's quality rating of your ad from 1 to 10, assigned to each keyword. This is the most important metric lever in PPC.
Quality Score (QS) is Google's quality rating of your ad from 1 to 10, assigned to each keyword. This is the most important metric lever in PPC.