Skill Maps

Learning Plan

A step-by-step path from basics to a professional portfolio. Complete lessons and track progress.

1

Foundation: How Search Engines Work

Deep understanding of crawling, indexing, and ranking algorithms of Google and Yandex in the AI era.

Evolution of Search: From Directories to LLMs
Theory
Crawling and Indexing Under the Microscope
Theory
Ranking Algorithms: Panda, Penguin, and Hummingbird
Theory
Entities and Knowledge Graph: Search for Meaning
Theory
SGE, Gemini and AI: The Future is Now
Theory
2

Semantics and Psychology of Search

Deep work with queries: from understanding the user's hidden motives to designing the perfect website structure.

User Intent: Psychology and SERP Logic
Theory
Designing a Semantic Core: Deep Analysis
Theory
Clustering: Data-Driven Architecture
Theory
The Psychology of CTR: Snippet Mastery
Theory
LSI and Topic Clusters
Theory
3

Technical Foundation of a Website

Deep optimization: from loading speed via Core Web Vitals to SPA architecture and microdata.

Core Web Vitals: Fast Loading Technologies
Theory
Site Architecture and URL Structure
Theory
SEO for SPAs: Modern Web (SSR vs CSR)
Theory
Schema.org Microdata and JSON-LD
Theory
Mobile-First Indexing and Responsiveness
Theory
4

Content Strategy and E-E-A-T

Creating expert content trusted by people and Google algorithms. A deep dive into trust factors.

E-E-A-T: Google's Four Pillars of Trust
Theory
Information Gain
Theory
Visual Content and Hidden Quality Signals
Theory
Practice: Creating the Perfect Content Brief
Practice
5

Authority and Link Building

The art of building a link profile. From the fundamental laws of PageRank to modern Outreach and PBN strategies.

The Link Graph and Link Equity: Laws of Digital Trust
Theory
Link Building Strategies: From Outreach to PBNs
Practice
Anchor List and Link Profile
Theory
Internal Linking: PageRank Under Control
Theory
Local SEO and NAP Consistency
Practice
6

Analytics and Business Metrics

Learn to measure the real success of SEO through data. From setting up Google Search Console to analyzing server logs and calculating ROI.

Google Search Console: An Inside Look at Search
Practice
GA4 and Behavioral Factors
Theory
Business Metrics and ROI: Money in SEO
Theory
Competitive Reverse Engineering
Practice
Server Log File Analysis
Practice
7

The Future: AI and GEO-Optimization

The New Era: How to survive and grow in a world where search engines are becoming AI assistants. A detailed breakdown of SGE and GEO.

SGE and AI-Overviews: Preparing for Zero-Click
Theory
AI Tools for SEO Efficiency
Practice
GEO: Generative Engine Optimization
Theory
The Path of the Expert: T-Shaped Specialist
Theory
8

Local SEO: Ranking on Maps

A deep dive into local ranking. How to dominate Google Maps and attract clients from your neighborhood.

Local Search: Psychology and Geo-Algorithms
Theory
Google Business Profile: Setup Mastery
Practice
Reputation Management and the Power of Reviews
Theory
Local Citations and Local Link Building
Theory
9

Video SEO and Social Search

Optimization for YouTube, TikTok, and new search habits. How to use video to capture the TOP in 2024.

YouTube SEO: The World's Second Search Engine
Theory
Social SEO: TikTok and Reels as Google Replacement
Theory
Video on Site: Technical Optimization
Practice
10

SEO Management and Career

Path from technical executor to strategic leader. Managing processes, team, and business expectations.

Reporting: The Art of Turning Data into Decisions
Theory
Soft Skills: How to Implement Edits Without Pain
Theory
Career: From Junior to Head of SEO
Theory

To be continued

We are constantly updating the program. Stay tuned for new modules and topics.