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Back to course

Module 10: Behavioral Design and Gamification

Learn how to design habits, retain user attention through game mechanics, and avoid crossing the line into 'dark patterns'.

The Fundamentals of Behavioral Psychology

theory

Octalysis: The 8 Core Drives of Motivation

theory

The Hook Model

theory

Cognitive Dissonance in Interfaces

theory

The Illusion of Choice: Less is More

theory

The Zeigarnik Effect: The Power of the Unfinished

theory

Social Proof

theory

Nudge Theory

theory

Rewards and Dopamine

theory

Survivorship Bias in UX

theory

The Emotional Rollercoaster: User Journeys

theory

Friction Reduction

theory

Designing for Loss Aversion

theory

Dark Patterns: Crossing the Ethical Line

theory

Module Wrap-up: The Ethics of Behavioral Design

theory

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