Reviews as the Engine of the Local TOP

In classic SEO, a copywriter writes text for ranking. In , your best content is written by your own clients through Reviews.

Reviews are the number one factor for .

Learning Supplement

Reputation Management and the Power of Reviews

Reviews are free content and a trust factor (Prominence). Reviews mentioning specific services (keywords) work best.

Lesson Terms

Case Study Example

A business asked for 5 stars—no profit. They asked clients to mention the service: 'Thanks for the gearbox repair'. Rankings for the keyword skyrocketed.

Real Life Example

One fresh review 'yesterday' inspires more trust than 100 perfect reviews written three years ago.