is the New SEO
If classic SEO stands for Search Engine Optimization, then GEO stands for Generative Engine Optimization (Optimizing for generative neural networks like ChatGPT, Gemini, Claude, Perplexity).
Millions of people are already using ChatGPT instead of Google to ask: * " Recommend the best CRM system for small business. " * And if the AI doesn't recommend your company, you've lost a client.
Learning Supplement
GEO: Generative Engine Optimization
People seek recommendations directly in ChatGPT. GEO is promoting a brand in the 'minds' of neural networks through PR, sentiment, and citations.
Lesson Terms
Case Study Example
ChatGPT didn't recommend a service because it didn't 'know' it. Publishing 10 positive reviews on external sites forced the AI to list it in the 'Top 5'.
Real Life Example
A concierge (AI) recommends a restaurant not because it bought a link, but because they heard hundreds of good reviews from other guests.