: How to Dominate Search in Your City
For local businesses — barbershops, coffee shops, dentists, auto repair shops — classic SEO takes a backseat. You don't need to be number one nationwide. You need to be number one on Google Maps and in the (the three companies with a map shown above all regular organic links). This is Local SEO.
Learning Supplement
International SEO and Hreflang
If your site operates in multiple languages or countries, you must explicitly tell Google which version to show to which user.
Lesson Terms
Case Study Example
A company had identical English pages for the US and UK. Google considered them duplicates. Hreflang tags separated them.
Real Life Example
Hreflang is a traffic controller. It points American users to the US store and British users to the UK store.