Managing Internal Weight: How to Help the Robots

External links are hard and expensive to get. But you have a completely free tool entirely under your control — (links from one page on your site to another page on your site).

You get to decide which pages on your site are " the main ones " and deserve first place.

Learning Supplement

Schema Markup and Rich Snippets

Microdata helps search engines understand specific elements: reviews, recipes, events. This allows Google to display attractive Rich Snippets.

Lesson Terms

Case Study Example

Adding Recipe Schema allowed Google to show the cooking time, calories, and a photo directly in the search results. The CTR doubled.

Real Life Example

Schema is a name tag at a conference. Without it, you're just a person. With it, everyone instantly knows your name and profession.