Link Building Strategies: How to Get Links in 2024

Link building (constructing a link profile) is the most expensive, complex, and creative part of SEO. Since buying links on exchanges is forbidden by Google's guidelines and strictly punished by the " Penguin " algorithm, SEO specialists must be inventive.

We will analyze methods ranging from completely legal ( " White hat " ) to risky ( " Gray hat " ).

Learning Supplement

Mobile-First Indexing

Google uses the mobile version of your site for indexing and ranking. If the mobile version lacks content, it doesn't exist for Google.

Lesson Terms

Case Study Example

A site hid long text descriptions on mobile to 'save space'. Since Google only looked at the mobile version, the site lost all its textual relevance.

Real Life Example

Mobile-first means the smartphone is the primary language. If you only speak 'desktop', Google won't understand you.