The Battle for the Click: How to Win Without Being Number One

Let's say you wrote a great article, and Google placed you in the 3rd position in search. But that's only half the battle! The other 50% of success is CTR (Click-Through Rate).

A snippet is your site's block in search results (Title + Description + Link). If your snippet in the 3rd position looks boring, but a competitor's in the 5th position catches the eye, the competitor will steal your clients. Moreover, Google will notice that the competitor is clicked more often, and over time, will move them up to your 3rd spot!