Clustering: How to Turn a Chaos of Words into Site Structure
You have a list of 10,000 keywords. What do you do with them next? Create 10,000 pages? No. You need to group with similar meanings into clusters. Each cluster = one page on the website.
Clustering is the only scientifically grounded method for creating website architecture and menus in 2024. It is based on the real behavior of search engines, not the business owner's fantasies.
Learning Supplement
Content Optimization and E-E-A-T
Text must be not only relevant but also trustworthy. In YMYL (Your Money or Your Life) niches, Google strictly evaluates the author's expertise.
Lesson Terms
Case Study Example
A medical blog was written by an anonymous copywriter. Traffic fell after an update. The author was changed to an actual doctor, and positions returned.
Real Life Example
You wouldn't ask a random passerby for financial advice. Google doesn't want to show financial advice from unverified sites either.