Reporting: The Language of Business and
The main mistake of a beginning SEO specialist is to come to the business owner and say: * " We grew by 100 positions and fixed 50 404 errors! " *. The owner will nod but think to themselves: * " So what? " *.
Business doesn't understand the language of algorithms. Business only understands the language of Money (ROI — Return on Investment). Your task as a professional is to be a translator between Google servers and the client's bank account.
Learning Supplement
Reporting: The Art of Turning Data into Decisions
Business doesn't understand 'positions and links'. Business understands ROI. A perfect report translates SEO metrics into money.
Lesson Terms
Case Study Example
A client panicked over a traffic drop in December. Year-over-Year (YoY) comparison showed traffic actually grew 20% compared to last December.
Real Life Example
A store owner doesn't care how often you swept the floor. He cares how many buyers came in (Leads).