Case Study: GlobalMart Redesign

You have been hired as the Lead UX Designer for GlobalMart, a massive e-commerce marketplace selling everything from groceries to car parts. Despite high traffic, the conversion rate is dropping. Analytics show that users are spending an average of 4 minutes clicking through menus and often leaving without buying anything. The customer support team is overwhelmed with messages like " Where can I find... "

The Product Manager has asked you to fix the Information Architecture. In this case study, you'll apply what you learned in Module 3 to organize the chaos, fix the navigation, and improve the search experience.