The Dark Side of Design

Mastering behavioral psychology gives you the keys to the user's brain. But with great power comes great responsibility.

When a business weaponizes these psychological triggers to trick users or extract money against their will, they are employing Dark Patterns. These are user interfaces meticulously crafted to deceive.

You need to know how they work—not so you can use them, but so you can spot them, refuse to build them, and protect your users from them.