Learning Plan

A step-by-step path from basics to a professional portfolio. Complete lessons and track progress.

1

Module 1: Fundamentals & Psychology

The foundation of UX: from a deep understanding of perception psychology to ethical dilemmas and business strategy. This is your guide to the world of human-centric design.

UX Philosophy: Design as an Invisible Force

The Evolution of UX: From Factories to Metaverses

The Business Value of UX: ROI and Metrics

Design Thinking: The Philosophy of Innovation

Design Thinking: Stage 1 — Empathize

Design Thinking: Stage 2 — Define

Design Thinking: Stage 3 — Ideate

Design Thinking: Stage 4 — Prototype

Design Thinking: Stage 5 — Test

Gestalt Laws: The Foundation of Visual Logic

Cognitive Load: Don't Make Me Think!

UX Laws: The Math of Human Reactions

Emotional Design: Three Levels of Love

Mental Models: The Bridge between Reality and UI

Behavioral Design: The Psychology of Habits

Ethics & Dark Patterns: Responsibility in Design

Double Diamond 2.0: Navigating Uncertainty

Methodologies: Agile, Lean, and Scrum

UX Writing: Words are Interface

The Career Path: From Junior to Design Lead

2

Module 2: Research & Strategy

A deep dive into research methods: from stakeholder alignment to advanced CJM. Learn to extract insights where others only see chaos.

Kickoff Strategy: Alignment & Pre-Mortem

Numbers vs. Feelings: Finding the Truth

The Art of the Interview: The Mom Test

Stakeholder Management: Strategy & Politics

Desk Research: Gold Under Your Feet

Cognitive Biases: Mental Traps in Research

Competitive Analysis: Don't Copy, Analyze

Personas 2.0: From Demographics to Archetypes

JTBD: On What Job Do They 'Hire' Your Product?

Empathy Map: Seeing Through Their Eyes

CJM: Mapping the Hero's Journey

Synthesis & Atomic Research

Heuristic Evaluation: Expert Audit

Usability Testing: Reality Check

Ethics & Inclusion in Research

Case Study: The FinTech Expansion

3

Module 3: Information Architecture

Designing logic and structure: from mental models to complex navigation systems. Teach users not to get lost in digital space.

IA Philosophy: The Supermarket Metaphor

Mental Models and Card Sorting

Sitemaps: The Skeleton of Your Product

Navigation Patterns: Guiding Threads

Search Experience: Faster Than a Click

Categorization and Taxonomies

Metadata and Tagging

Wayfinding: Orientation in Space

Content Modeling

Information Scent Theory

Error Mapping: Designing Errors

Global IA: Multi-language

Scalability and the Future of IA

IA Metrics: How to Measure Logic?

Architect's Glossary and Module Summary

Case Study: The E-commerce Labyrinth

4

Module 4: Prototyping & Interaction

From static sketches to living interfaces. Master the logic of interaction, animation, and complex flows.

Interaction Design: The Fifth Dimension

User Flows and Wireflows: Mapping the Journey

Low-Fidelity: The Power of Paper Sketches

Interface Inventory: Inventory of Chaos

High-Fidelity: The Magic of Realism

Micro-interactions and Affordances

Skeleton Screens and Perceived Performance

Logical Branching and Non-linear Paths

Grids and Modular Scales

Component Architecture: Slots and Nesting

Responsive vs Adaptive: Adaptation Logic

Perceived Performance: Accelerating With a Glance

Data-Driven Design: Design on Data

Handoff and Handover

Module Results: Your Prototype Came to Life

5

Module 5: Visual Design & UI Pro

Moving from logic to aesthetics. Deep dive into color theory, typography, composition, and creating premium visual experiences.

Visual Hierarchy: Control Over the Gaze

Composition and Balance: Geometry of Harmony

Moodboarding: Catching the Mood by the Tail

Color Theory 1.0: Psychology and Meanings

Color Theory 2.0: HSL Mathematics and Accessibility

Typography 1.0: Anatomy and Character

Typography 2.0: Pairs and Scales

The Box Model: Air and Frames

Visual Semantics: Meaning for Every Pixel

Shadows and Depth: Third Dimension

Color Systems: From Palette to System

Grids vs Layout: When to Break Rules

Modern UI: Aesthetics and Trends

Consistency: How Not to Fall Apart

Module Results: Final Polish

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Module 6: Advanced UI & Patterns

Deep design of states, forms, and accessibility. Learning to create interfaces that work for everyone and in all conditions.

UI States 1.0: The Five States of a Component

Interactive States: Hover, Focus, and Feedback

Buttons vs. Links: The Semantic Divide

Advanced Form Design: Anatomy and Logic

Validation & Errors: Don't Blame the User

Accessibility (a11y): The POUR Principles

UX Writing: The Power of Microcopy

Navigation Patterns: Tabs, Menus, and the Thumb Zone

Iconography: Meaning, Metaphor, and Optical Balance

Onboarding: The 'Aha!' Moment

Universal Design: One Size Fits All?

Data Tables: Taming Information Chaos

Search & Filtering: Navigating the Content Ocean

Mobile Gestures: Beyond the Click

Modals & Overlays: When to Interrupt the Flow

Dashboard Design: The Art of Complexity Management

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Module 7: Validation & Optimization

Moving from hypotheses to facts. Learning to test interfaces on real users, analyze metrics, and prove design value to the business.

Validation Philosophy: Why We Fail

Usability Testing: The Magic Number 5

The Art of the Test: Scenarios & Biases

UX Metrics: Success Rate, Time, and Errors

A/B Testing & Statistical Significance

HEART Framework & SUS Scale

Heatmaps: Visualizing Behavior

Accessibility Audit: Manual vs. Automated

The ROI of UX: Making the Business Case

Tree Testing & Card Sorting: IA Validation

Cognitive Walkthrough: The Expert's Eye

Diary Studies: Studying Habits

Micro-Validation: 5-Second & First Click Tests

Guerrilla Testing & Lean UX: The Speed of Light

Continuous Discovery: Research as a Habit

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Module 8: Design Systems & Ops

Moving from drawing pages to industrial production of interfaces. Learning to build scalable systems that unite designers and developers.

Design System Philosophy: The Single Source of Truth

Atomic Design: The Architecture of UI

Design Tokens: The Language of Systems

Naming Things: BEM and Functional Taxonomy

Governance: Solitary, Centralized, or Federated?

Documentation: The User Manual of UI

Scaling: Multi-brand and Theming

The ROI of Design Systems: Speed and Quality

DesignOps: Optimizing the Design Process

Grids & Spacing: The Logic of Space

Iconography: A System of Symbols

Motion Systems: Interfaces in Motion

DS Audits and Inventory

Advanced Handoff: From Mockup to Code

The Future of Systems: AI and Headless UI

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Module 10: Behavioral Design and Gamification

Learn how to design habits, retain user attention through game mechanics, and avoid crossing the line into 'dark patterns'.

The Fundamentals of Behavioral Psychology

Octalysis: The 8 Core Drives of Motivation

Cognitive Dissonance in Interfaces

The Illusion of Choice: Less is More

The Zeigarnik Effect: The Power of the Unfinished

Rewards and Dopamine

Survivorship Bias in UX

The Emotional Rollercoaster: User Journeys

Friction Reduction

Designing for Loss Aversion

Dark Patterns: Crossing the Ethical Line

Module Wrap-up: The Ethics of Behavioral Design

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Module 11: AI-tools and No-Code

Offload routine tasks to neural networks and learn how to build production-ready websites without writing code.

AI in UX Research

Generative UI: Midjourney and Figma AI

Designer as Developer: The Power of No-Code

Framer and Webflow: Choosing Your Weapon

Prompt Engineering for UX

Data Synthesis and AI: From Chaos to Insights

Text Generation: The Death of Lorem Ipsum

AI-Driven Personalization

No-Code Databases: Airtable and Notion

Webflow: Deep Dive into CMS

Framer: Magic Animations Without Code

Integrations (Zapier / Make): Stitching the Web Together

Bubble and Complex Logic: Beyond Landing Pages

Busting AI Myths: What It (Currently) Can't Do

The Future of the Profession: From Designer to Systems Architect

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Module 12: Spatial Design (AR/VR)

Move beyond flat screens. Learn how to design for Apple Vision Pro, Meta Quest, and spatial interfaces.

The Era of Spatial Computing

3D Ergonomics and Field of View

Spatial UI: Materials and Depth

Interaction: Gaze, Pinch, and Sound

Apple Vision Pro vs Meta Quest

Lighting and Materials in 3D

Text Interfaces in 3D

Windows, Volumes, and Spaces

Motion Design in AR: Gravity and Inertia

Mixed Reality (Passthrough)

Multimodality: Voice, Gaze, and Gestures

Spatial Audio Design 2.0

Tools for Creating AR/VR

Prototyping in Space

Moral and Physical Limits of VR

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Module 13: Portfolio & Career

The final stage. Packaging knowledge into a killer portfolio, learning to tell the story of your process, and preparing for the career market.

Portfolio Storytelling: The Hero's Journey

Portfolio Architecture: The UX of Your Site

The Resume: ATS and Human-Optimization

Interview Mastery: Whiteboards and Critiques

Job Search Strategy: Networking vs. Application

Personal Branding for Designers

Selecting Projects: Generalist or Specialist?

The 'About Me' Page: You Are Not a Robot

Case Study: Visuals and Presentation

Case Study: Proof of Process

The Design Test: How to Survive

Salary and Contracts: Your Worth

Soft Skills: Design is Communication

Continuous Learning: Staying Relevant

Where to Work: Freelance vs. Startup vs. Corporate

To be continued

We are constantly updating the program. Stay tuned for new modules and topics.